Leasing and Marketing
Expand and enhance sales and marketing skills to build your team into leasing superstars. Our training provides essential skills and knowledge to help property managers reach occupancy and budget goals. Train your teams to develop leasing and marketing strategies that positively impact your business.
Courses
- Creative Marketing Promotions
- Curb Appeal
- Express: Leasing - Tour Safely, Fairly and in Compliance With Laws
- Fair Housing Booster: Fair Housing During a Tour
- Fair Housing Booster: Showing Without Steering
- Fair Housing Booster: Words Matter When it Comes to Fair Housing
- Following Up After Virtual and Self-Guided Tours
- GH Webinar: Self-Guided Tours that Truly Stand Out
- Hoarding
- In the Know: Consumer Reviews & Testimonials
- In the Know: Virtual Tours (Infographic)
- Introduction to Social Media
- Leasing 101 Series
- Leasing 201 Series
- Leasing 202 Series
- Leasing Booster: Building a Connection with Customers During a Virtual Tour
- Leasing Booster: Clear Instructions for Self-Guided Tours
- Leasing Booster: Communicating with Prospective Residents by Email
- Leasing Booster: Creating Urgency Over the Phone
- Leasing Booster: Discussing Pricing with Customers
- Leasing Booster: Essential Closing Strategies
- Leasing Booster: Extending an Invitation Over the Phone
- Leasing Booster: Following Up With Prospective Residents After a Visit
- Leasing Booster: Giving the Tour
- Leasing Booster: Handling Price Checks Over the Phone
- Leasing Booster: Handling Questions about Security
- Leasing Booster: How to Personalize the Tour
- Leasing Booster: Identifying Customer Needs In Person
- Leasing Booster: Identifying Customer Needs Over the Phone
- Leasing Booster: Keeping Good Connectivity Throughout a Virtual Tour
- Leasing Booster: Keeping the Leasing Office Tidy
- Leasing Booster: Maintaining a Professional Appearance
- Leasing Booster: Mastering Curb Appeal
- Leasing Booster: Mastering First Impressions
- Leasing Booster: Overcoming Objections
- Leasing Booster: Phone Closing Essentials
- Leasing Booster: Preparing to Show: Apartment Staging Basics
- Leasing Booster: Preparing to Show: Apartment Staging Basics for a Self-Guided Tour
- Leasing Booster: Responding to Internet Inquiries
- Leasing Booster: Selling Features Over the Phone
- Leasing Booster: Showing Apartment Homes and Community Features
- Leasing Booster: The Elements of a Great Phone Greeting
- Leasing Booster: Things to Do Before Quoting Price
- Leasing Booster: What Are Your Signs Saying
- Maintenance For Office Staff
- Marketing Principles for Multifamily Housing
- NAA Mini-Webinar: Self-Service Tours: Creating a High-Touch Experience in a No-Contact World
- NAA Mini-Webinar: Virtual Leasing: Providing Excellent Service
- Realync 101 Training: Core Package
- Reputation Management 1: Introduction to Reputation Management
- Reputation Management 2: The Impact of Online Reviews
- Reputation Management 3: Reputation and Customer Service
- Reputation Management 4: Using Data to Elevate the Resident Experience
- Reputation Management 5: Monitoring Reviews
- Reputation Management 6: Responding to Reviews
- Reputation Management 7: Review Generation
- Self-Guided Tours Series
- Sight-Unseen Leasing Series
- Spark: Advanced Closing Techniques - Body Language: What You're Really Saying
- Spark: Advanced Closing Techniques - Buying Signals: Know When to Close
- Spark: Advanced Closing Techniques - Find Your Role
- Spark: Advanced Closing Techniques - Make It Yours
- Spark: Advanced Closing Techniques - Storytelling: Make it Stick
- Spark: Advanced Closing Techniques - The Pause: Your Secret Closing Tool
- Spark: Advanced Telephone Techniques - Closing the Call: Leave the Door Open
- Spark: Advanced Telephone Techniques - Control the Call: Lead Without Dominating
- Spark: Advanced Telephone Techniques - First Impressions: Sound Like Someone Worth Talking To
- Spark: Advanced Telephone Techniques - Keep It Real: Avoid Script Mode, Stay Human
- Spark: Advanced Telephone Techniques - Stop The Freeze: Ask Questions That Keep the Call Moving
- Spark: Advanced Telephone Techniques - The Online Tour Trap: Sell the Call, Not the Link
- Spark: Advanced Telephone Techniques - Trust Over Time: Build Rapport in Under 60 Seconds
- Spark: Best Practice - Can You Waive My Late Fee?
- Spark: Best Practice - Is This a Safe Place to Live?
- Spark: Best Practice - My Neighbor Smokes, and I Can Smell It In My Apartment
- Spark: Best Practice - The Noise from My Neighbor Is Driving Me Crazy
- Spark: Best Practice - What Do I Say to the Media If They Show Up at the Community?
- Spark: Best Practice - What if I'm on the Phone With a Customer and Someone Walks In?
- Spark: Best Practice - What Kind of People Live Here?
- Spark: Best Practice for Assistance Animals - Dealing with Nuisance Behavior
- Spark: Best Practice for Assistance Animals - Phony Documentation
- Spark: Best Practice for Assistance Animals - Restricted Breeds and Weights
- Spark: Best Practice for Assistance Animals - Service Animal vs. Emotional Support Animal
- Spark: Best Practice for Assistance Animals - Unusual/Exotic Animals
- Spark: Best Practice for Assistance Animals - When a Disability is Readily Apparent
- Spark: Customer Relationship Management - CRM Isn’t a System. It’s a Strategy
- Spark: Customer Relationship Management - Data Tells the Story
- Spark: Customer Relationship Management - Don’t Just Log It, Use It
- Spark: Customer Relationship Management - Get to the Deal Breaker First
- Spark: Customer Relationship Management - Good Notes Prevent Disputes
- Spark: Customer Relationship Management - If It’s Not in the System, It Didn’t Happen
- Spark: Customer Relationship Management - Keep the Connection Alive
- Spark: Customer Relationship Management - Personal Doesn’t Mean Problematic
- Spark: Customer Relationship Management - Upgrade the Guest Card
- Spark: Follow-Up - Choosing the Right Follow-Up Method
- Spark: Follow-Up - Closing the Loop
- Spark: Follow-Up - Consistency and Etiquette
- Spark: Follow-Up - Following Up After a Tour
- Spark: Follow-Up - Following Up When There’s No Response
- Spark: Follow-Up - Make a Memorable Impression
- Spark: Follow-Up - Making Follow-Up Feel Welcome
- Spark: Follow-Up - Pay Attention to What Matters
- Spark: Follow-Up - Share New Information
- Spark: Follow-Up - What Follow-Up Actually Is
- Spark: Follow-Up - Why Follow-Up Gets Missed
- Spark: Follow-Up - Why Follow-Up Matters
- Spark: Make Ready Process - Failing to Walk the Show Unit
- Spark: Make Ready Process - How to Make the Apartment Show Better
- Spark: Make Ready Process - Inspecting the Mini Model
- Spark: Make Ready Process - Setting up a Mini Model
- Spark: Make Ready Process - The Importance of Make Ready
- Spark: Onsite Sales - Asking for the Deposit
- Spark: Onsite Sales - Assumptive Close
- Spark: Onsite Sales - Feature Benefit Selling
- Spark: Onsite Sales - Follow Up By Email
- Spark: Onsite Sales - Follow Up Over the Phone
- Spark: Onsite Sales - Gathering Information in Person
- Spark: Onsite Sales - Greeting and Qualifying
- Spark: Onsite Sales - Identifying Needs Over the Phone
- Spark: Onsite Sales - Inspecting the Tour Route, Amenities and Model Home
- Spark: Onsite Sales - Overcoming an Apartment Objection
- Spark: Onsite Sales - Securing a Virtual Appointment
- Spark: Onsite Sales - Securing an Appointment
- Spark: Onsite Sales - Selling the Community Over the Phone
- Spark: Onsite Sales - Summary Close
- Spark: Onsite Sales - Telephone Greeting
- Spark: Onsite Sales - Touring the Amenities
- Spark: Onsite Sales - Walk-In Tour
- Spark: Resident Retention - Building Community
- Spark: Resident Retention - Handling Mediation Between Two Residents
- Spark: Resident Retention - Lease Renewals
- Spark: Resident Retention - Retention Recap - Your Path to a Thriving Community
- Spark: Resident Retention - The Retention Mindset - Proactive and Positive
- Spark: Resident Retention - The Transition from Prospect to Resident
- Spark: Resident Retention - Turnover Trouble - The High Cost of Vacancy
- Spark: Resident Retention - Why Do Residents Leave? - Understanding the Reasons
- Spark: Resident Retention - Why It Matters
- The Leasing Team's Role in Reputation Management
- Traffic Generation
- Virtual Leasing: Confidence in Virtual Leasing
- Virtual Leasing: Introduction to Virtual Leasing
- Virtual Leasing: Technology Tools for Virtual Leasing
- Virtual Resident Engagement
- Virtual Tours