More often than not, sales teams put most of their effort into new leases because apartment tours, applications and prospect follow-ups are time-intensive. However, renewing residents are the heart and soul of any successful community. They’re the ones who plant roots and help shape the community’s environment. Unfortunately, managing the renewal process is sometimes treated as an afterthought. It’s crucial to effectively and strategically manage renewal timing, communications and operations for residents whose leases are expiring.