The Student Housing Leasing & Marketing Manual covers the entire sales and marketing process. This policy manual shows your team how to advertise, lease, and renew your student community. Your team will have the guidance to maintain occupancy consistently while staying in compliance. Put your best sales foot forward with clear standards and guidelines.
- Addressing Customer Concerns
- Advertising
- Amenity Space Rental
- Application Approval Process
- Application Process
- Authorization to Enter
- Availability Reporting
- Cancellation / Failure to Secure a Guarantor
- Collateral Materials
- Community Information File
- Community Newsletter
- Conducting a Live Virtual Tour
- Conversations with Residents – Documentation
- Crime – Documentation and Questions About Safety
- Customer Relations
- Email and Text Messaging Etiquette
- Greeting the Customer
- Guarantor Application
- Guest Card
- Identification Requirement
- Internet Traffic
- Lease File Cabinet Setup
- Lease File Setup
- Lease Name Changes
- Leasing Portfolio
- Locator/Broker Lease Referrals
- Market Survey
- Marketing Notebook
- Move-In Day - Turn Process
- Move-In Letter
- Move-In Process – Non-Turn
- No-Show Prevention
- No-Shows
- Nondiscriminatory Practices
- Notice to Vacate - Non-Turn
- Office Apparel and Appearance
- Office Preparation
- Outreach Marketing Program
- Pet Acceptance
- Privacy
- Product Preparation – Models and Show Apartments
- Releasing Resident Information
- Renewing Resident – Transferring
- Rental Criteria
- Rental Incentives, Concessions, and Specials
- Reputation Management
- Resident Events
- Resident Referral Program
- Revenue Management Software – Quoting Rates
- Roommate Matching
- Reletting
- Safety While Touring
- Self-Guided Tours
- Service Request – Office Team Members
- Shopping Report
- Signage
- Tablets for Leasing
- Telephone Etiquette
- Telephone Traffic
- Touring the Community and Apartment
- Tours with Industry Professionals
- Tours With Investors and Owners
- Use of Golf Carts
- Virtual Leasing Technology
- Wait List
- Welcome Letter